Chrysalis Social Media Toolkit
Introduction
Welcome to the Chrysalis Social Media Toolkit! We created this resource to make it easier for you to share and amplify the mission and impact of our organization. This toolkit provides ready-to-use copy, content, and photos designed to help you communicate effectively and consistently about our work. Whether you’re a dedicated supporter, partner, or advocate, these materials will help you spread awareness, inspire action, and celebrate the stories of resilience and progress that drive our mission.
Who uses this toolkit?
- Advocates sharing with their networks about the power of a job in the mission to end and prevent homelessness use this toolkit to increase awareness of Chrysalis’ services.
- Individuals and companies organizing a volunteer activity use it to share information about Chrysalis to promote or amplify their support.
Share Chrysalis’ Impact with Confidence
Curating engaging social media content can be a challenge, so we’ve made it easy for you! This toolkit provides you with a variety of shareable sample posts and graphics that you can post to your channels in support of your efforts to elevate Chrysalis’ mission. It will help you streamline your social media efforts, ensuring that all content is consistent, high-quality, and aligns with our organizational goals. By participating, you’re directly contributing to the successes of Chrysalis clients who are working to overcome barriers to employment.
Social Media Guidelines
When sharing a post about Chrysalis on your personal or company social media profile, we encourage you to do so in a way that reflects respect, integrity, and empathy for the journey of the program participants whose stories define our work. Remember that your message has the power to shape perceptions and amplify the voices of those we serve. Use language that is uplifting, inclusive, and mindful of their dignity, focusing on their strengths and resilience. By promoting the mission and work of our organization thoughtfully, you help foster a positive and impactful narrative that honors their experiences and supports our shared goals.
Digital Assets for the Chrysalis Social Media Toolkit
Sharing Why I Support Chrysalis
Facebook, Instagram, LinkedIn
I’m proud to support Chrysalis, a nonprofit dedicated to empowering individuals on their journey to employment 💼. Through job-readiness programs and personalized coaching, they’re creating opportunities for those facing barriers to work.
Since 1984, they’ve helped over 85,000 people in Southern California achieve meaningful employment and transform their lives. 🦋 Want to learn more about the incredible work they do?
Visit: ChangeLives.org/About-Us
#SocialButterfly #ChangeLives #MoreThanAJob #EmploymentSocialEnterprise
X (Twitter)
Proud to support @ChrysalisSoCal, empowering individuals through job-readiness programs & personalized coaching. 💼 Since 1984, they’ve helped 85K+ people navigate barriers to getting jobs like homelessness & reentry. 🦋
Learn more: ChangeLives.org/About-Us
#SocialButterfly #ChangeLives #MoreThanAJob #EmploymentSocialEnterprise
Communicating Chrysalis’ Impact
Facebook, Instagram, LinkedIn
Every job is a fresh start 🌱, and Chrysalis helps make that possible for thousands of individuals every year 👥. I’m inspired by the commitment of Chrysalis clients to breaking down barriers and building pathways to success 🔑.
Your support can help someone achieve their goal of meaningful employment 🙌. Discover how Chrysalis is making a difference: ChangeLives.org/Our-Impact
#SocialButterfly #ChangeLives #MoreThanAJob #EmploymentSocialEnterprise
X (Twitter)
Every job is a fresh start, and @ChrysalisSoCal helps make that possible for thousands each year. Inspired by their commitment to breaking barriers and building pathways to success.
Your support can help someone achieve their goal of meaningful employment: ChangeLives.org/Our-Impact
Advocating for Our Employment Social Enterprise
Facebook, Instagram, LinkedIn
We stand with employment social enterprises and believe in creating opportunities for all 🤝. Chrysalis is proud to empower individuals through sustainable job creation and support services 🌍.
Join us in advocating for employment social enterprises like Chrysalis 🌟: ChangeLives.org/Our–Employment–Social-Enterprise
#SocialButterfly #ChangeLives #MoreThanAJob #EmploymentSocialEnterprise
X (Twitter)
We stand with employment social enterprises. @ChrysalisSoCal empowers individuals with transitional jobs and support services.
Join us in advocating for ESEs: ChangeLives.org/Our-Employment-Social-Enterprise
#SocialButterfly #ChangeLives #MoreThanAJob #EmploymentSocialEnterprise
Sharing Ways to Support
Facebook, Instagram, LinkedIn
I’m thrilled to be part of a community that supports Chrysalis and their life-changing work 🤝. Want to make a difference too? Here are ways you can help:
Donate to fund critical programs.
Volunteer to mentor and inspire.
Gather items for our resource rooms.
Partner with us as a corporate ally.
Learn more: ChangeLives.org
#SocialButterfly #ChangeLives #MoreThanAJob #EmploymentSocialEnterprise
X (Twitter)
Support @ChrysalisSoCal’s life-changing work! Make a difference by:
Donating, volunteering, or partnering with them. Learn more: ChangeLives.org
#SocialButterfly #ChangeLives #MoreThanAJob #EmploymentSocialEnterprise
How to Engage
Tagging:
Make sure to tag Chrysalis in your posts to increase visibility:
Facebook: @ChrysalisSoCal
Instagram: @ChrysalisSoCal
LinkedIn: @ChrysalisSoCal
X: @ChrysalisSoCal
YouTube: @ChrysalisSoCal
Liking, Sharing, and Commenting:
Engage with Chrysalis’ posts by liking, sharing, and commenting. Here are some ideas:
Like: Show support for updates and accomplishments shared by Chrysalis.
Share: Amplify important announcements, such as client success stories or upcoming events.
Comment: Leave encouraging words or share how your team is contributing to Chrysalis’ mission.
Story Mentions:
Mention @ChrysalisSoCal in your Instagram stories, and we may repost your content to our channels!
Thank You for Adding Your Voice to our Online Community!
This toolkit is designed to empower you to help amplify Chrysalis’ social media presence, ensuring that all shared content supports our mission and engages our audiences. If you have any questions or need further assistance, don’t hesitate to reach out to our communications team.
Thank you for being a part of Chrysalis’ commitment to changing lives through jobs!
Follow Us on Social Media
Stay connected with us to learn more about our impact, success stories, and upcoming events! Follow us on social media and engage with our posts to help spread the word about Chrysalis and our mission.
Facebook: @ChrysalisSoCal
Instagram: @ChrysalisSoCal
LinkedIn: @ChrysalisSoCal
X: @ChrysalisSoCal
YouTube: @ChrysalisSoCal
If you need assistance or have any questions about social or messaging, please contact Ty Robinson, Social Media & Content Manager at Ty.Robinson@ChangeLives.org.